Are you listening to your customers’ feedback?

By Shafiya Samreen, August 10, 2017

“The Customer is always King”.

Take any business – banking, restaurant, retail, education or any other small and midsized business, #CustomerFeedback is crucial! Customers are the lifeblood of any business and it is very important to welcome a customer’s opinion open heartedly.

Any business will try to do their best to please their customers, try to satisfy their needs and eventually try to keep the loyalty factor up for their brand. But how can you be sure that your efforts bring the desired results? If you do not try to find out what your customers actually think about your service, you will never be able to give them the best customer experience. Their opinions about the experience they have about your brand or product will be very helpful, which you can potentially use to adjust your business to fit your customer needs. So are you listening to them? There are many ways you can leverage your customers’ feedback and make profit from. In this blog, we’ll explore why collecting customer feedback is crucial to managing customer satisfaction and loyalty, improving your products, and in many other facets of your business.

Sit comfortably and continue reading to discover benefits of customer feedback. Here are the top reasons that customer feedback is important for your business.

Helps improve Products and Services: Customer feedback offers insights into what is working well for your brand and what should be done to make the customer experience better. The customers’ opinions will help you to make the product better, solve their problems and fulfill their needs.

Helps you measure customer satisfaction: Customer satisfaction is a crucial factor that determines the company’s financial performance. The best way to find out if you meet your customers’ expectation is by asking them and getting their feedback.

Shows that you value your customers’ opinions: Taking your customers’ feedback projects that you involve your customers in shaping your business, making them feel more attached towards your brand.

Serves as a source of information for other customers: Customers don’t take experts’ advice. They go by the feedback provided by other customers who have already tried the product. Customer feedback is as important to your business as to other customers, so you should make sure that both you and your clients have an easy access to opinions and reviews.

Offers you data that can help in taking crucial business decisions: Customer feedback is one of the most reliable sources for tangible data that can be used in taking business decisions. Customer insights help you understand clients and their needs more profoundly, but you must learn how to listen to it and how to translate it into actionable takeaways for your business.

If you want to stay on top of things you should put your customers first and treat their feedback as the most valuable source for information for your company. Never ignore their voice. If you fail to meet their expectations, they will find other companies which will do it better than you. Do not underestimate any comment about your products and services, and try to always be responsive. Your clients will appreciate that you value their opinion. It is key in developing strong relations with your audience.

Customer voice is priceless, so never stop listening!

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Shafiya Samreen

Shafiya works as Senior Executive – Marketing Communications at BCT. She is an enthusiastic, highly organized and result-oriented communications professional with over 7 years of experience in the areas of Marketing Communications, Public Relations and Media Relations. Her areas of expertise include branding, content management, event management and PR. She has the ability to think creatively and ensure messages are consistent with the overall branding and company standards to maintain and promote the positive image of the organization. Prior to BCT, she has worked with public relations firms – Ogilvy and Mather, Catalyst Public Relations and Integrated Brand Communications. She holds a Master’s in Science & Technology Communications from Anna University and is also a certified eMarketing Institute Social Media Marketer. She enjoys reading about technology, and likes to cook and explores new recipes.

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